project overview and Objectives
Founded in 2009, CGLA is Chattanooga’s pioneering all-girls public charter school. As Tennessee’s first all-girls charter school and the region’s first STEM-focused institution, CGLA empowers young women to become the next generation of leaders in science, technology, engineering, and mathematics. The school serves students from Chattanooga’s urban core, offering them a unique educational experience that fosters academic excellence, leadership, and entrepreneurship.
Challenge
Our goal was to help CGLA amplify its message and vision to a broader audience. We needed to raise awareness about the school’s groundbreaking mission, highlight its diverse programs, and attract both future students and potential donors. In doing so, we aimed to not only bolster enrollment but also generate support to fund the school’s distinctive STEM and leadership initiatives.
Our Approach
Our comprehensive strategy involved a combination of content creation, digital marketing, and design to engage the CGLA community and strengthen its public presence. This multifaceted approach included:
1. Social Media Management
We created and maintained an active, engaging social media presence for CGLA. By curating and scheduling posts that showcased the school’s unique curriculum and programming, we helped build a vibrant online community. Attending school events and capturing real-time content allowed us to keep the school’s social channels fresh and relevant. Additionally, we leveraged paid advertising to further expand CGLA’s reach and drive engagement.
2. Film Production
We produced a variety of videos and films, ranging from brief school announcements to powerful storytelling pieces used to promote the school’s mission and raise funds. These videos not only conveyed the impact of CGLA’s programs but also served as emotional, compelling calls to action for potential donors and supporters.
3. Photography
To visually tell the story of CGLA, we regularly attended school functions, capturing authentic moments of students, faculty, and staff in action. These photos were then used across social media, websites, and other promotional materials to highlight the school’s dynamic community and mission-driven activities.
4. Graphic Design
Our design team crafted a suite of print materials to support CGLA’s recruitment and fundraising efforts. From trifold brochures to annual reports, donation cards, banners, and postcards, we produced eye-catching, impactful documents that communicated the school’s values and called potential donors and families to get involved.
project outcome and results
Our integrated approach to content creation, digital marketing, and design yielded tangible results that advanced CGLA’s mission and significantly increased the school’s visibility within the community.
Increased Enrollment and Community Engagement
Through consistent and strategically crafted social media campaigns, we were able to showcase the unique aspects of CGLA’s curriculum and programming. By sharing success stories, student achievements, and real-time content from school events, we strengthened the connection between the school and prospective families. Our targeted ads reached a broader audience, including those in neighboring districts and surrounding areas, driving interest from new families. The result was a noticeable uptick in inquiries and applications for the upcoming school year.
Boosted Fundraising and Donor Support
Our film production efforts, including compelling videos that told CGLA’s story and highlighted the school’s impact on its students and the community, played a crucial role in fundraising efforts. These films were featured in annual fundraising campaigns and were shared with current and prospective donors. The emotional and inspiring content resonated deeply with donors, leading to increased contributions and a more robust fundraising campaign. One of the key results was the school’s ability to fund new STEM initiatives, enhance scholarships, and improve facilities, directly benefiting the students.
Strengthened Brand Identity and Market Position
By creating a cohesive visual identity across all channels—social media, print materials, and video content—we helped solidify CGLA’s brand as a leader in girls’ education and STEM learning. The professionally designed brochures, annual reports, and other promotional materials helped reinforce the school’s mission, making it easier for prospective families, donors, and community partners to understand the school’s values and goals. The result was a more unified and compelling brand that resonated with CGLA’s audience and raised its profile within the Chattanooga education community.
Increased Visibility and Media Attention
The strategic combination of visual storytelling through photography and video, coupled with targeted social media outreach, not only garnered attention from local families but also attracted media coverage. Several local news outlets and educational blogs picked up stories about CGLA’s innovative approach to STEM and leadership education, further elevating the school’s public profile and drawing even more attention from potential donors and supporters.
Long-term Community Impact
Beyond immediate results, our work with CGLA laid the groundwork for long-term community engagement. By continuously capturing moments that reflected the school’s mission, we helped foster a deeper connection with the alumni and local community, encouraging ongoing support. The school's social media channels now serve as a vibrant space for sharing updates, celebrating milestones, and maintaining a strong relationship with families, alumni, and donors.
Ultimately, the combined effect of our efforts resulted in a marked increase in student enrollment, higher levels of donor engagement, and a strengthened community presence—all of which continue to support CGLA’s growth and its mission to empower young women in Chattanooga through education.
